In the content section, you want to describe your business in a way that consumers are going to be able to relate to, and more importantly, search for. Similar to SEO best practices, consumers utilize HelpGrowCT to discover the great local businesses in their area. So, if someone searches for “Antiques” or “Seafood restaurant”, you want to have those keywords built into your business description.

Add photos and videos to make your business profile page interactive so that consumers can engage with it. The more that you share, the more opportunity consumers will have to “get to know” your business which will drive purchasing behavior.

Respond to customer reviews when they are left on your listing page.